YouTube wants to gain ground on TikTok with Shorts
One of the advantages that ‘Shorts’ would bring for users would be YouTube Music licenses
TikTok It has become one of the most popular video creation networks among young people thanks to its versatility and easy to use, without any traditional platform offered until today. Given this, Youtube doesn’t want to get old and plans to launch ‘Shorts’ For the generation of short videos.
According to The information, Youtube is working on a new app as an alternative to TikTok called ‘Shorts’ about the length of the videos. However, Google’s previous experience facing the competition leaves a lot to be desired; just remember sad examples like Google+ (vs Facebook and LinkedIn) or YouTube Music (vs Spotify).
However, optimism ahead. One of the advantages that ‘Shorts’ could offer are the music licenses that YouTube owns.
This is potentailly big…. And, bonus: YouTube chief Susan Wojcicki and I talked about TikTok in a podcast episode that will air later this month. We’ve got an item coming soon confirming this news, along with a few of her comments on YouTube & short-form video >>> https://t.co/0Pqm6JqVUz
– Dylan Byers (@DylanByers) April 1, 2020
TikTok exceeds 80 million active users per month
According to Byers, ‘Shorts’ would be under the supervision of YouTube CEO Susan Wojcicki and would be available until the end of the year. Still, new information and details regarding this project are expected within the next few months.
On the other hand, according to The Information figures, TikTok increased considerably with a 15% consecutive year and, in 2019, it was positioned as the most downloaded application both from the Play Store and the App Store with 33 million downloads.
Furthermore, according to DataReportal, TikTok user-level exceeds 80 million assets per month so, so far the path for ‘Shorts’ looks somewhat complicated. However, we will have to wait if this new alternative by Google manages to capture the interest of users who already master the TikTok.