Your Instagram feed is going to change

Instagram is set to become the latest social media site to tweak the way its central news feed shows content to you, after the picture-sharing platform announced it would be doing some re-ordering.In a blog post, the Facebook-owned app said that because of the growth of the service and the number of images and videos that are now being posted to it on a daily basis, most users miss “on average 70 percent of their feeds”.

Instagram logo

Instagram doesn’t like this idea and so is changing how your feed will be ordered – moving away from ‘most recent first’ to a setup that will show “the moments we believe you will care about the most”.

In short, this means the posts that most closely link to your Instagram activity will appear first. This will be done through a change in the algorithm that powers the site, which will now push posts up your feed if your Instagram activity suggests you’ll be more interested in that post than others.

“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post,” the blog post said.

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“As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”

This is similar to the move Twitter recently made in re-ordering its timeline so that the tweets most relevant to you appeared first. It seems Instagram quite liked the idea so are giving it a whirl themselves.

The new feed has been set for release in “the coming months”, with Instagram adding they want to take time to get it right – it’s unlikely to be perfect from day one, instead needing time to learn user habits and evolve as a result.