South Dublin County Council has signed a contract with Core Full Solutions to develop an advertising and marketing strategy for Tallaght Stadium.
South Dublin County Council has immediate plans to extend the seating capacity of the Council owned Tallaght Stadium to 10,000, with the building of the North Stand. The Council also plans to develop the West Stand to incorporate a high-quality corporate area. This work follows the expansion of the stadium in March of this year with the opening of the South Stand.
In conjunction with these plans, South Dublin County Council intends to promote Tallaght Stadium as an events venue to include music, festivals and all aspects of community events. With stadium seating and temporary on-field seating, the venue will accommodate up to 20,000 people.
In advance of the building of the North Stand, South Dublin County Council have contracted Core Full Solutions to provide an analysis of advertising and branding opportunities for Tallaght Stadium. The analysis is expected to be completed at the beginning of 2020 and will inform future advertising and marketing plans for Tallaght Stadium.
The development of Tallaght Stadium and the advertising and marketing strategy comes on the ten-year anniversary of the stadium opening in 2009. Over the following decade, Tallaght Stadium has continued to increase capacity and improve facilities while providing the home ground for all Shamrock Rovers’ games in the Airtricity League and in European competitions. It is also the home venue for our senior ladies and men’s underage soccer teams. Tallaght Stadium has hosted many prestigious events, such as the Special Olympics’ Opening Ceremony in 2018, Cristiano Ronaldo’s Real Madrid debut, American football and international football matches.
Daniel McLoughlin, Chief Executive of South Dublin County Council, “The development of the advertising and marketing strategy is proof of South Dublin County Council’s ongoing commitment to attracting local, national and international visitors. Tallaght Stadium provides a focal point for the entire County and its development as an events venue will further enhance South Dublin’s reputation as being to the forefront of the tourism market.”