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Star role for Dublin in new tourism films


Tourism Ireland have invited top travel vloggers to check out Dublin as part of a series of online films showcasing Ireland.

The popular travel vloggers (or video bloggers) are known as The Vagabrothers and they have released two new online films called “Discovering Dublin with Clisare” and “Dublin Design Cool Hunting”. They’re the last two in a series of nine videos, or vlogs, published during October and November.

Tourism Ireland enlisted the help of the Vagabrothers to showcase some of our top visitor attractions and experiences to prospective holidaymakers around the world.

In “Discovering Dublin” (which has already been viewed 6,600 times), the brothers visit Dublin’s Docklands, where they try their hand at wakeboarding. They also visit some of our main tourist attractions including the Book of Kells and Trinity College. They enjoy lunch at Brother Hubbard on Capel Street and also learn how to pour the perfect pint at the Guinness Storehouse!

In their final film, “Dublin Design Ɩ Cool Hunting” (viewed almost 5,000 times), viewers see the Vagabrothers enjoy a Le Cool Walking Tour of Dublin, when they check out Kaph and the Irish Design Shop on Drury Street before continuing to Temple Bar where they meet Gareth Pitcher, founder of Indigo & Cloth. They visit the ID2015 exhibition in Dublin Castle, enjoy lunch at The Fumbally and visit Makers & Brothers and Brendan Joseph’s hand weaving studio.

To view “Discovering Dublin”, click here. To view “Dublin Design Ɩ Cool Hunting”, click here.

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the island of Ireland – and visits by journalists and social influencers like bloggers and vloggers are a key element of that programme.

Siobhán McManamy, Tourism Ireland’s head of co-operative marketing, said: “The Vagabrothers documented their entire Irish visit online, producing nine vlogs in total. These have been seen and shared by their online followers around the world – inspiring those followers and travellers to come and sample Dublin and Ireland for themselves. Their social media accounts are hugely popular, so their visit was a really good opportunity to showcase what a vibrant and exciting city Dublin is.”

The Vagabrothers are brothers Marko and Alex Ayling from California, vloggers (or video bloggers) who describe themselves as “backpackers and bloggers on a mission to discover the world by meeting with other young people”. Their series of nine Ireland films has been shared by the brothers on YouTube (they have 57,000+ subscribers). Marko and Alex have also been sharing details of their Irish trip with their 22,000 followers on Instagram, 17,000 fans on Facebook and their 7,500 Twitter followers (@vagabrothers).