Promotional video series that puts the Burren people in the spotlight

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A RARE view of the people who live and work in the Burren will be revealed in a series of 60 short films to be released by the Burren Ecotourism Network.

The series titled ‘The People of the Burren’ will provide potential visitors with the opportunity to experience the diverse history, geology, archeology, food and music of the area through the unique perspective of the people who live there.

In addition to the interviews, the films also show the impressive landscapes of the Burren. Over the next several months, the films will be released on a regular basis and will be available for viewing on the network’s social media channels and on Burren.ie. The video stories are part of an ongoing marketing campaign to encourage visitors to the area, once the restrictions are removed.

“This campaign will target both the domestic and Northern Ireland markets, and we hope they will both be able to travel to Clare this summer,” said Jarlath O’Dwyer, CEO of Burren Ecotourism Network. “The booking patterns for July and August so far indicate that Irish visitors plan to stay in the same area for longer than other years, and that is why we want to create a high awareness of the variety and diversity on offer here. at the UNESCO Burren Global Geopark and the Cliffs of Moher.

“We embarked on this promotional campaign based on the information we have about the restrictions, and with a view to extending the season in the region through September and October 2021. Like everyone else, we really hope that the pandemic is under control long before that “.

The Burren Ecotourism Network has more than 70 members, including well-known tourist attractions such as the Cliffs of Moher and Ailwee Caves, to lesser-known experiences like guided hikes led by tour guide Cormac McGinley. The films will also be part of a new content bank to be used to promote the UNESCO Burren Global Geopark and the Cliffs of Moher on social media and online.

The high quality of the films has already attracted the attention of Tourism Ireland and Fáilte Ireland. Both government bodies are interested in sharing the movies on their social media channels, which will potentially make the movies reach millions of viewers around the world. The initiative is co-financed by LEADER as part of the Destination Marketing Program with the support of the Clare Local Development Company (CLDC).

In recent weeks, TV shows like ‘Smother’ set in Lahinch, ‘Creedon’s Atlas of Ireland’ and the documentary ‘The Burren: Heart of Stone’ have put Burren in the spotlight.

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