That’s the aim of Project EDWARD each year with the long-term aim to spearhead significant and sustained reduction in death and serious injury on roads across the world.
On average, 70 people still die every day on Europe’s road and the Project Edward initiative – devised by the European Traffic Police Network (TISPOL) and first run in 2016 – aims to raise awareness of road safety and reduce the number of people killed every day.
The project is supported by senior politicians, police chiefs, policy makers and road safety professionals as well as the European Commission.
TISPOL president Paolo Cestra said:
“If everyone commits to making small changes, then the road safety improvements will be huge and we will achieve big reductions in the number of people who are killed or seriously injured.
“So please share our road safety messages on social media using #ProjectEDWARD, and sign”
2017’s day of action is Thursday 21st September 2017 – #ProjectEDWARD.
TIPSOL say they have have spent time reflecting on recent results which paint a very mixed picture of progress in reducing deaths and serious injuries on Europe’s roads.
For the first few years of this decade, countries across the EU have been highly successful in pursuing the 2020 50% reduction target. But the arrival of a second successive year of disappointing news shows that this downward trend has stagnated.
Road safety pledge:
I promise that I will:
# Remind my family, friends and colleagues to take extra care on the roads.
# Put my lights on for safety.
# Drive as safely as I can and follow the rules when behind the wheel or riding a motorbike or bicycle.
# Be extra vigilant and attentive to the needs of pedestrians, cyclists, children, older people and horse riders.
# Drive at speeds that are both legal and safe.
# Carry out proper safety checks on my tyres.
# Pay particular attention when driving near schools, and where there are lots of children.
# Never drive after drinking alcohol or taking drugs/medicines that could impair safety.
# Look as far ahead as possible and not tailgate other drivers
# Always wear my seat belt and ensure that everyone with me wears theirs.
# Not use my mobile phone while driving.
# Ensuring I am not distracted by anything inside or outside the car, or inside my head.
# Set a good example to my passengers by driving calmly and safely.
After all, driver behaviour remains the most important barrier to progress as we approach 2020 and its reduction targets.
Drivers are unwittingly or sometimes knowingly putting other road users in so many ways, perhaps by speeding, drink-driving, not wearing a seat belt, using the phone while driving, using vehicles they have not kept roadworthy, parking their cars on bicycle lanes, blocking pedestrian crossings, not turning on their lights or engaging in risky manoeuvres.
But it’s not just drivers who are at fault. Many cyclists and pedestrians increase their risk levels by choosing to ignore the rules or look for risky short cuts. In the days leading up to the Project EDWARD day, we want all road users to think – even for a few short minutes – about the risks they face, the risks they may pose to others and how they can go about reducing those risks.
TISPOL’s target is that no one should die on the roads of Europe on Thursday 21 September. And as we pause to reflect on how we use the roads, we believe that Project EDWARD can make a significant contribution towards further sizeable and sustained reductions in road death and serious injury.
So whether you represent a national government, a private organisation, a public agency, a charity, a school, college or university, or whether you simply care as an individual, please join us and make the pledge to support Project EDWARD, and do your bit to reduce risk and improve safety for the people who use our roads.
Project EDWARD is supported by all 30 TISPOL member countries (TISPOL is the European Traffic Police Network), and a growing number of well-known brands and road safety organisations have pledged to work with TISPOL to promote the messages of EDWARD as far and wide as possible. We hope that, with support from colleagues and partners across Europe, Project EDWARD will be a high-profile way of reminding everyone that there is a great deal of hard work going on across Europe towards 2020 casualty reduction goals – and beyond that, too.
We want everyone to feel part of this and to know that small actions lead to big improvements.
Share your actions using #ProjectEDWARD