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New online film featuring Richard E Grant goes live highlighting Dublin to millions across Great Britain


A new online film starring actor Richard E Grant exploring Dublin has been unveiled.

It’s the fifth and final in the series of short films created by Tourism Ireland and Smooth Radio to highlight the island of Ireland to holidaymakers in Great Britain.

In the film, viewers see Richard E Grant travel around Dublin by bike and checking out places like the Ha-Penny Bridge, Dublin Castle, Temple Bar, Grafton Street, Trinity College and Grand Canal Square.

Richard E Grant describes Dublin’s “striking architecture, friendly locals and acclaimed scenic walks, only eight miles from the city centre”. And he invites viewers to not just take his word for it, but to “come and see for yourself – Dublin’s fair city, it’s fairly and squarely spectacular”.

To view the film, click here.

Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said:

“Our promotion with Smooth Radio and Richard E Grant was specifically designed to highlight holidays and short breaks on the island of Ireland.

“We were really pleased to work with Richard E Grant, as he’s a great fit with our important ‘culturally curious’ audience.

“We are continuing to promote Dublin, in particular for shoulder and off-peak travel, encouraging prospective British visitors to come and discover the city for themselves.”

The campaign – which was rolled out in two phases – reached about 5.5 million people across Britain.

The series of films was promoted on the Smooth Radio website and through on-air mentions.

They’ve also been shared on Tourism Ireland’s website, Ireland.com, and via social media – targeting Tourism Ireland’s audience on Facebook (almost 450,000 fans in Britain alone) and Twitter (more than 70,000 followers).