KeepAppy contains 10 key features focused on empowering, educating and cultivating a wellness-oriented lifestyle, through three main areas:
- Prevention (journaling, goal-setting, mindfulness, medical pill reminder, period tracker)
- Growth (mood tracking, individualised content, gratitude diary, community challenges)
- Care (geo-specific partnered helplines)
Aside from its 10 key features, KeepAppy’s core mission is dedicated to making a positive social impact on everyone. Its founders have developed a 1 for 1 model, meaning for every user who subscribes to the full version of KeepAppy, they will donate a lifetime subscription to someone in need, chosen by the helplines they work with.
The platform enables consumers, who may or may not suffer from mental wellbeing issues to record their wellbeing through a mood tracker, journaling, goal setting and more. KeepAppy can be described as a gym for everyone’s wellbeing, where users have an array of ‘equipment’ or tools to help them take control of their mental health.
KeepAppy is unique in that it’s a strictly confidential app – its founders have committed to never abusing or selling users data, in contrast to many other wellness platforms.
Speaking about the launch of KeepAppy, Co-Founder and CEO Aimee-Louise Carton said:“We are delighted to be launching Ireland’s go-to app for mental wellbeing. KeepAppy aims to become the leading wellness app for Irish people. It’s a strictly confidential platform where users can journal their moods and gain access to a host of other services that can improve their mental state of mind in a matter of minutes.”