Lidl Ireland announced today that former Irish rugby player Alan Quinlan will be their new ambassador of their fitness and wellness brand, Crivit. The former professional rugby player will also front Lidl’s brand new range of specialist sportswear, called Crivit Pro, which will launch in stores on April 14th.
Alan Quinlan, said:
“I am really excited to be working with Lidl as the new ambassador of the Crivit brand. Having played professional sport for so many years, I really believe in the importance of fitness and wellbeing, and I think it’s vital that people have access to quality sportswear at affordable prices. This is exactly what Lidl is bringing to its customers with the Crivit and Crivit Pro ranges, and I look forward to sharing my experience and helping people develop their interest in fitness further.”
The Crivit brand, available exclusively at Lidl, features a range of running, cycling and wellness apparel, as well as home gym equipment, providing quality fitness gear to customers across the country at a fraction of the high street cost. The launch of Lidl’s brand new Crivit Pro range will also see the addition of specialist, high-performance running and cycling sportswear to Lidl’s fitness offering across its 145 stores nationwide.
With biomechanically engineered features to provide comfort and support, the first range from the Crivit Pro collection will focus on running, offering durable, high-performance sportswear that is both accessible and affordable. Stand-out pieces from the range include specialist runners for just €29.99, as well as high-tech fitness apparel and an ergonomically designed triathlon suit, priced at just €19.99.
Customers can also look forward to additional Crivit and Crivit Pro ranges arriving in Lidl between April and October, including the high-performance Crivit Pro cycling range which will go on sale from April 25th.