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Padraig Conlon
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British budget chain Iceland will open their latest Irish store in Tallaght Village on April 11th.

Their new premises, which will be in the New Bancroft complex beside Mollloy’s, will cover 15,000 sq ft making it the largest in Ireland. Iceland closed their previous Tallaght store in 2005.

It will be the sixth Dublin outlet and the 13th nationwide with Iceland planning further expansion in this country in 2017 with two more new shops which they expect will create 75 new jobs in Ireland as the UK gets ready to leave the European Union.

The company, based in Wales, retook control of their Irish operations from a franchisee AIM Group at the end of 2013. In the UK they have 870 stores employing 25,000 people.

Speaking last month, Iceland’s international director Ewan McMahon said:

“We are continuing with our plans.

“Right now, the outcome on Brexit is unclear.

“We are obviously planning for it in the right way and will try to do the very best job for our customers in Ireland, Northern Ireland and everywhere else we trade.

“It is our aspiration to have 50 stores in the Republic but getting property deals finalised in Ireland is not always as straightforward as you might think.”

The company is also currently in a legal dispute with the country Iceland over the name “Iceland.”

The Icelandic government is challenging the exclusive ownership Iceland Foods has of the European-wide trademark registration for the word “Iceland”.

The country says the food company’s use of the name is preventing Icelandic companies from promoting goods and services abroad.

Iceland’s ministry for foreign affairs has made the case that Iceland Foods had “aggressively pursued and won multiple cases against Icelandic companies which use ‘Iceland’ in their representation or as part of their trademark, even in cases when the products and services do not compete.”

“The Icelandic government’s legal challenge at the European Union Intellectual Property Office seeks to invalidate this exclusive registration on the basis that the term ‘Iceland’ is exceptionally broad and ambiguous in definition, often rendering the country’s firms unable to describe their products as Icelandic.”

Iceland Foods responded to the claims in a statement:

“We very much regret that the government of Iceland has apparently decided to take legal action over the use of the name Iceland.

“While we will vigorously defend Iceland Foods’ established rights where there is any risk of confusion between our business and Iceland the country, we have been trading successfully for 46 years under the name Iceland and do not believe that any serious confusion or conflict has ever arisen in the public mind, or is likely to do so.

“We hope that the government will contact us directly so that we may address their concerns.”

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