Fáilte Ireland will this week host a group of top international media from the US, Canada and Europe with a combined circulation of over 3.6 million.
This press trip: Connemara & Island Escape, organised by Fáilte Ireland in conjunction with Tourism Ireland, will highlight Connemara and its islands along the Wild Atlantic Way to the journalists who are here on their first visit to Ireland.
A bespoke itinerary has been created to entice these journalists who write for lifestyle magazines and national newspapers including France’s daily newspaper, Liberation.
While on their trip, the group will escape to Connemara and see for themselves the islands and their different customs and traditions. They will:
• stay on Inishbofin Island to find out about their Eco Tourism initiative,
• visit Clare Island and the lighthouse
• take a stroll over to the tidal Island of Omey
• Immerse themselves in the wonderful rugged landscape of Connemara at the Delphi Adventure Resort.
Ciara Sugrue, Head of International Publicity with Fáilte Ireland today stressed the importance of hosting these international media:
“Bringing international media to Galway and Mayo and showing them what is on offer plays an integral role in ensuring that we get our message out there – the west of Ireland is a must-see place to visit.
“These trips are a wonderful opportunity for overseas media to come and experience at first hand the Wild Atlantic Way and they are pivotal to positioning this Irish attraction in front of a large audience when they return home to write their articles.”
Last year was a bumper year for international media coming to Ireland.
Over 1,000 representatives from print, broadcast and online channels across the world descended on our shores during the year providing Irish tourism with an overall reach to over one billion readers and viewers worldwide. The advertising value of this reach is estimated at over €87 million.
Fáilte Ireland, together with Tourism Ireland, co-ordinated over 400 different itineraries resulting in the media representatives meeting with over 4,000 Irish businesses across the country.