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Dublin’s 2017 tourism drive kicks off at world’s largest travel fair in London


Seventy Irish tourism businesses including EPIC Ireland, Dublin’s DNA Quarter, Dublin Sightseeing and Portmarnock Hotel & Golf Links are joining Tourism Ireland in London this week for World Travel Market (WTM), the largest B2B event in the global travel and tourism calendar.

Over the next three days the Irish companies will engage in thousands of meetings with British and international tour operators to negotiate and exchange vital contracts for 2017.

Organisers estimate that more than £2.5 billion’s (about €2.8 billion’s) worth of business was done at last year’s WTM.

With about 180 countries and regions all vying for business at WTM, Tourism Ireland aims to stand out from the crowd and capture the attention of the global media and travel professionals in attendance.

The organisation will highlight Ireland’s unique offerings for potential visitors around the world, including Dublin and Ireland’s Ancient East.

Niall Gibbons, CEO of Tourism Ireland, said:

“The large representation of Irish tourism companies at World Travel Market once again this year is extremely welcome. Since the UK referendum on Brexit, Tourism Ireland has been closely monitoring developments in the British outbound travel market. As our nearest neighbour and our largest market for overseas tourism, Britain will remain a priority for us. The depreciation of sterling against the euro since the referendum means that value for money will be a key message for us in Britain next year.

“Looking to 2017, it’s likely that Brexit will impact on consumer confidence, which in turn may have consequences for holiday travel demand – especially on travel from Britain. However, we will continue to work with our industry partners to highlight the ease of getting to the island of Ireland from Britain, with almost 240,000 seats by air and 45,000 car spaces on ferries every week, as well as the wide variety of things to see and do on holiday here. We are committed to making 2017 another strong year for Irish tourism.”