Dublin International Film Festival today announced a new three-year title sponsorship deal with Ireland’s leading premium car brand Audi. From 2016, the film festival will be known as the Audi Dublin International Film Festival. Previously Irish whiskey brand Jameson had been the title sponsor.
Gaby Smyth, Chair of the Festival Board, commented on how Audi was the ideal fit for the Festival:
“We were impressed not only by the scale of their ambition, but also their passion for supporting and celebrating culture and their willingness to help in bringing the Festival to ever wider audiences… Since its inception in 2003, the festival has grown in breadth and quality of participation, recognition and international standing as can easily be evidenced through partnerships with brands such as Audi.”
Audi has a long history of partnering with the creative arts, including the British Academy of Film and Television Arts, the Berlinale Festival and the Emmy Awards.
Richard Molloy, Head of Product and Marketing at Audi Ireland, said:
“The new partnership between Audi and the Dublin International Film Festival is an exciting coming together of brands that both share a deep appreciation for the craft of film-making. For us in particular, this is a natural extension of our own passion for innovation and creativity. We’re truly delighted to sponsor this internationally renowned film festival and join with the city in celebrating some of the world’s greatest actors and filmmakers.”
Plans are well underway for the 2016 Festival with some pre-Christmas programme announcements imminent.