Apple will show off its next iPhones on September 9 at an event in San Francisco. The event will be held exactly a year after the company introduced the iPhone 6 and its larger sibling, the 6 Plus. The two phones have become Apple’s best-selling devices ever and have made Apple the most profitable public company in the world.
This year’s iPhone launch is the “S” cycle, which means the devices likely won’t feature new hardware designs but instead could include other tweaks — for example, Siri, Apple’s voice assistant, debuted with the iPhone 4S. The company is expected to add its ForceTouch technology to the new devices, allowing the iPhones to differentiate between hard and light taps on the display. Other tweaks could include a faster processor and camera, as well as more color options. Media reports have indicated that Apple is preparing for the largest initial production run for its next iPhones by the end of the year.
The event will be held at 10:00am PT in the Bill Graham Civic Auditorium in San Francisco, which can hold about 7,000 people.