Apple Music is taking on rival Spotify by offering a student discount – in a bid to get new subscribers and keep existing ones.
The streaming service, which is 10 months old and currently has 13 million members worldwide (compared to Spotify’s 30 million paying subscribers), is offering a 50% price reduction to its monthly subscription charges through discount website UNiDAYS to all students who are enrolled at an eligible university.
The special student membership is currently visible in Australia and New Zealand, with the UK, Ireland, US, Denmark and Germany to follow soon – and is available for up to four years.
Even if you are a student already subscribing to Apple Music, you can change to a student membership in the Music app or on iTunes straight away.
The move comes following reports on Bloomberg (citing unnamed people) suggesting Apple is planning to revamp its streaming service with a more intuitive user interface and is also looking at a more integrated approach to its streaming and download businesses while seeking to expand its online radio service.
Those subscribing to Apple Music will also be able to listen to Drake’s latest album Views until May 13. It has been streamed more than 250 million times in less than five days.
Apple Music Student Membership is now available, priced at €4.99 a month in Ireland.