Home Sport League of Ireland games set to be broadcast worldwide after landmark deal

League of Ireland games set to be broadcast worldwide after landmark deal


FAI CEO John Delaney believes a new deal that will see every Airtricity League game live-streamed outside of Ireland next season will increase the league’s global reach.

More than 250 games will be streamed online after the organisation agreed a partnership with specialists in live-streaming, data collection and video analysis Trackchamp.

Delaney said the deal, which will run for an initial four years, will give the league a global audience and boost clubs’ on and off the pitch.

“We are constantly striving to improve the SSE Airtricity League. The introduction of exciting new technologies which will increase global reach and will allow clubs to gather increased technological analysis can only be good for the national game,” said Delaney.

Martin Fureder from Trackchamp said that their technology “will widen fan engagement” and “generate new commercial revenue streams” for the FAI.

“For us, this is about the democratisation of football,” Fureder said.

“Trackchamp is designed specifically for the ambitious leagues to help bring them closer to the likes of the Premier League and Bundesliga.

“We are confident that our technology will widen fan engagement and generate new commercial revenue streams for our partner leagues.”

Up to 15 jobs are expected to be created across the country to maintain the service.

If the FAI are contemplating selling the league to foreign sports channels then this will give them an indication of whether there is enough interest worldwide to make it viable.