A survey by Ámarach Research for CEXI.org of Irish brands showed that Credit Unions were favourite for customer experience. The survey was based on a template by KPMG Nunwood, on similar reports in the UK, US and Australia.
CEXI director Inga Ryan said that its success was down to the ethos and culture of Credit Unions.
“Credit Unions are deeply embedded in the communities in which they operate. They are member-owned organisations which provide a personal financial service to their customers. Like most of the top performers they scored very highly on empathy, which is something you can’t buy or recreate through advertising.”
Second place in the survey went to the National Concert Hall and third to Dublin Zoo. The top ten was rounded out by Aldi, Boots, Butlers Chocolate, Rabobank, An Post, Penneys, Hailo and Lloyds Pharmacy.
Gerard O’Neill of Amárach Research said that the retail brands’ strong performances was interesting because “if the survey was focused solely on price this wouldn’t be a surprise but they scored well across several customer experience categories including quality of service and empathy.”
Unsurprisingly Irish Water failed to make the Top 100, given the recent controversies over billing issues, while businesses in banking and the financial sector gained poor results due to the troubled economic climate in the last few years.